Is It Ever Too Early To Begin Planning For Life Post Retirement?

Most of us will be familiar with the phrase, “Failure to prepare is preparing to fail.” This perfectly sums up retirement planning. In a time where 78 percent of Americans are woefully unprepared for their retirement, early planning may be the key action that helps you avoid becoming one of the statistics. Planning for the future is often synonymous with those nearing the end of their working career as they anticipate sizeable changes. Yet, if you opted to be more proactive in our retirement plans earlier on in our life, you are giving yourself the best chance of achieving those dreams you may have, and also boosting the likelihood of being adequately prepared. It’s simple: the earlier you plan for your retirement, the more time you have to make those plans become a reality (and possibly exceed your initial goals). Contrary to what many believe, retirement planning centers on more just establishing and building your financial investments or savings. It is about future proofing your finances, establishing security for you and your loved ones and overall, preparing your life for what is to come.

Is It Ever Too Early To Begin Planning For Life Post Retirement? #retirement #planning #money

What Does A Retirement Plan Entail Exactly?

When it comes to establishing a retirement plan, there are several misconceptions about what exactly the process entails. One of those misconceptions? Retirement planning is a one-off action. In fact, planning for your retirement is an ongoing process and should be regularly reviewed from time to time, to gauge your progress and reassess whether your goals have changed. This is particularly highlighted in the changing costs of retirement that seniors are experiencing in society today and the guessing game that is life expectancy.

Guessing your life expectancy is in fact, one of the starting blocks when beginning your retirement planning. In addition to your current savings and assets owned, the length of time you are looking to provide for will help you gauge what your end goals will look like.

This also brings us to the second misconception. It is often assumed that planning for retirement is mostly about establishing investments. While retirement planning does largely center on your savings and income streams post-career, it also entails providing for medical emergencies, providing for debt obligations and even taking steps to amend your lifestyle to be more suitable to the new dynamics that comes with leaving the workforce. It is important to also establish that retiring today no longer means leaving the workforce completely. More seniors are choosing to become entrepreneurs, volunteer or embrace freelancing as a part of boosting their income and also as a retirement goal. Therefore, this aspect has also become a part of new age retirement plans.

Getting Started By Creating Savings Security

A Gallup survey showed that 43 percent of adults aged 50 to 64 expect to rely solely on their Social Security Benefits during their retirement while a staggering 21 percent of Americans have no retirement savings at all. This places many people in a precarious position and one that can rapidly lead to a debt spiral. One of the first things you can do immediately is to begin saving for your retirement goals once you have mapped out what those goals are and what they will cost. It is estimated that the average retiree spends $3,800 per month or $45,756 annually. While this is a great starting point, it is best to personalize your savings goals. Look at your outgoings currently and get in the habit of budgeting. With the help of spreadsheets and mobile friendly budgeting apps, you can sync all of your spendings and see where you can trim money. Generally, it is recommended that you begin putting away 15-20 percent of your income into savings or investments including any workplace retirement plans.

Is It Ever Too Early To Begin Planning For Life Post Retirement? #retirement #planning #money

Diversify Your Portfolio And Make It Work For You

Our income changes with retirement and therefore making arrangements to supplement the loss of income that comes with retirement is a wise move. It is also great to do so earlier on in life since it gives you more time to implement them and iron out any kinks. Many people opt for stocks and share investments which can be conveniently done in the comfort of their homes thanks to the recent invention of investment Robo advisors or with the help of a financial planner if preferred. Another income stream to include in your portfolio is real estate. Thanks to advancing financing options, you do not necessarily have to purchase buy to let properties on your own but can make use of real estate funds and platforms. Finally, business income such as establishing a small business can provide a useful income stream in retirement. Take the time to maximize your 401k and Roth IRA as well, starting early. This also applies to the self-employed starting their retirement savings plan in lieu of an employer-sponsored plan. The more years you are able to contribute, the more you will be able to put away.

Cover Your Bases, Provide For The Unknown

For the retired, healthcare has been one of the most steadily increasing spending categories. It is estimated that healthcare in retirement will cost a couple $280,000, not including any long term care costs. While there is national and state insurance such as Medicare that covers some of the healthcare expenses in later life, there still remains an increasing gap between consumers’ savings and their coverage. In this case, securing medical and life insurance (including coverage for long term illness) proves to be a prudent move.

For those aged 65 and over, insurance premiums can cost over $4,000 each year and increases with age. One good tip is to create dedicated savings pots for events such as upcoming insurance premiums and to secure coverage earlier rather than later. By saving throughout the year, you guarantee continued coverage and avoid the budgetary squeeze of premiums. In addition, lump sum payments tend to come with discounts, making it more budget friendly.

There is a lot that goes into planning for retirement, and what is important to note is that that process never stops. While there is always some degree of uncertainty attached to estimated what life after retiring may look like, there is one thing that is certain: you can never start planning for the future too early.

Advertisements

Pet Care Through Life Stages

Pet Care Through Life Stages

Our pets are our friends and family. They have the ability to bring us humor, joy, and happiness throughout their lifetime, which can feel tragically short for our liking. That’s why we care so deeply about how we provide for them throughout the various stages of their life. From adopting a new puppy and watching them discover the world, to the old lap cat that enjoys an afternoon cuddle on a sun-soaked chair. Our animals present us with comfort and companionship. So how do we help them get the most out of their time with us?

Pet Care Through Life Stages #petcare #pets #puppy #kitten #dog #cat #family #life

 

Your Dog’s Life Stages

Your canine friend goes through a series of six stages in its lifetime. Every breed will go through these stages at different rates, phasing from one to the other gradually. If you want to get more specifics on your breed and what to expect throughout their life, talk with your veterinarian and their team about what you should know and be prepared for in regards to your pet’s behavior, lifestyle, and diet as they get older. Those six stages are:

  • Puppy
  • Junior
  • Adult
  • Mature
  • Senior
  • Geriatric

 

Your Cat’s Life Stages

Your cat also goes sees a similar six life stages. As with a canine, these stages can differ between breeds, but the gestation of these phases stays relatively similar. These stages are:

  • Kitten
  • Junior
  • Prime
  • Mature
  • Senior
  • Geriatric

Pet Care Through Life Stages #petcare #pets #family #life

Tailor a Wellness Plan

Knowing what your pet needs from the very moment you bring them home can be tricky. We can do all the pet-proofing, buy the best toys, and give them all the tummy scratches they could ask for. Even still, if we don’t do the leg work to understand the lives of our family pets, we’d be doing them a disservice.

Providing the ultimate care means taking the time to understand the awesome, and sometimes tough moments, that our pets will inevitably go through. Work with their primary vet to tailor a wellness plan for your pet based on their breed and age. Learn about what they might be vulnerable to at certain stages in their life. And of course, make a plan for their general wellness.

Pet Care Through Life Stages #petcare #pets #puppy #kitten #dog #cat #family #life

Exercise is Always Important

Make sure that exercise is a part of your pet’s daily life. Don’t skip out on it as your pet gets older. Daily exercise will help prevent obesity and other common health problems that easily effect senior animals. Not only does it help keep their body’s functioning, but it can help stimulate their senses. Remember, a bored animal is not something you want in your house. It can often lead to destructive behaviors and even depression.

If you’re taking your senior dog out for a walk, keep the distance short at first. Make sure your dog is comfortable before lengthening the distance later. Try and keep your outings to the early morning, or later in the afternoon when the sun isn’t at its strongest. Older canines are more susceptible to heat. Make sure to bring water with you as well. Your senior dog may become more quickly dehydrated than you thought possible.

Find toys that stimulate your senior cat’s senses. If they enjoy chasing around a laser, set some time out of your day to get them moving, or “hunting” after that squirrelly dot. It’s easy for senior cats to put on excess weight in their twilight years, and not getting them up and moving can cause unwanted stress on their joints.

 

Preventing Disease

A large part of animal care through the years is keeping diseases at bay. Although ticks and heartworms might be something you worry less about due to where you reside—just as you take care to prevent diseases spread through pests that could harm your own person—it’s wise to make sure similar pest can’t harm your animals, as well. Take necessary precautions on trips to new places, keep a careful eye out for ticks embedded in fur after walks and parasites spotted after bathroom outings.

 

Annual Visits to the Vet

Never underestimate the importance of an annual wellness exam! The ailments our pets may be dealing with could be going unnoticed. Get your pet to the vet at least once a year. You could have the chance to catch something happening with your pet well before they begin to show signs of discomfort or struggle. It’s also important to get any pet that spends time outdoors their basic round of yearly shots. It’ll give you the needed piece of mind that they’ll be safe at the dog park where diseases can be present.

Pet Care Through Life Stages #petcare #pets #puppy #kitten #dog #cat #family #life

As your pet reaches their mature, or senior stage, you might decide to visit their vet more than once a year. By nature, your dog or cat could be hiding signs of the pains or discomfort in their old age. Be sure to keep an eye out for signs they may need an extra checkup. For instance, it may be normal for your dog to pant after a long romp around the park, but if your feline friend begins to pant this would be a concern. Keep an eye out for any unusual behaviors.

 

Investing For The Absolute Beginner

Millenials are being encouraged to invest more, but it’s not something that you should venture into lightly. There’s a lot at stake when you’re moving money back and forth: one wrong move, and you could lose some of your money. Fortunately, though, getting started with investing isn’t too difficult, even for someone who knows nothing about it; as more beginner-friendly resources have started to appear more on the market.

Investing For The Absolute Beginner #investing #money #lifestyle #beginner

Invest In Your Future With An App

To appeal to the younger tech-friendly generation, several apps have become available that let users invest small amounts of their money in different sorts of accounts. Acorns, an app that takes a few cents out of your paycheck each month, is designed to work more or less automatically and return you money on your investments. However, there are others, such as Stash, which are designed to work manually. Stash is meant to teach you how to build your own portfolio through investments.

Real Estate Investments

There are many additional forms of investment to choose from. Real estate, for example, is often considered an investment, though it can be regarded as short-term or long-term depending on how you intend to treat it. Although investing in real estate often involves a rather significant barrier to entry in the case of buying homes, it makes up for that in being a sound investment.

When buying real estate for investments, short-term usually refers to a buy-and-flip model, while long-term usually involves a buy-and-wait model. Buy-and-flip models typically involve purchasing a house, redesigning it or updating it, and selling it for top dollar. Buy-and-wait homes, on the other hand, are often used as long-term appreciating investments, and they can be rented out for additional profit (or to cover the cost of a mortgage) in the meantime.

What Does Diversification Mean?

Diversification is an investing term that means spreading your assets over several different areas. For example, if the stock market crashes and you have all of your money invested in stocks, you’re in for a bit of a rude awakening. However, if your investments are spread out over different kinds of accounts, like bonds, real estate, and mutual funds in addition to the stocks, you might lose some of your money, but you’ll still be in good shape. Diversification is a recommended tactic for anyone interested in investing.

Investing For The Absolute Beginner #investing #money #lifestyle #beginner

There is a lot to learn for the beginner starting down the path of investment. However, with the many resources available today, anyone can learn everything they might need to know to invest knowledgeably. Whether you choose to do so through a largely self-sufficient app or do it yourself through some other method, as long as you educate yourself well before going in, you can find success through investing.

5 Ways to Take Back Your Space

Do you ever find yourself looking around your home and realizing that it’s not the space you thought it was? Or what you hoped it would be? Your cabinets have a thick layer of dust, there are questionable food items hidden in the back of your fridge, and the floor of your closet is just a pile of clothes, once clean but no longer distinguishable between the dirty ones? Things like this happen without you even noticing, because the change is gradual. It seems that one day your home was organized and put together, a harmonious space. And then the next, you feel embarrassed having a guest over because of the clutter you are suddenly noticing. In most cases, these changes don’t happen overnight, and they’re gradual messes. So, it’s time to take back your space. How?

Take it one room at a time

When cleaning and reorganizing, it’s easy to get overwhelmed. It’s an overwhelming job! This is one reason why things get so bad before cleaning them, is because it’s overwhelming. The task gets to be so daunting that you keep putting it off. But now you’re here, and it can’t be put off any longer. So, take it one room at a time. Dedicate time to one room until it’s done, even if it takes days longer than planned. Don’t advance to the next room until you’re finished with the room you’ve already started. Trying to do it all at once is an easy way to get overwhelmed again and give up. Maybe decide which room is most urgent. Is your closet so untidy you can’t get to the things you need? Or is the smell coming from your fridge overwhelming? Pick one room, start there, and then move on.

5 Ways to Take Back Your Space #home #organize #space #homeideas #lifestyle

Find organization systems that work for you

The reason we let our space get so out of control is often from a lack of organization. If there isn’t a clear place to put your things, they get put wherever there is a clear surface, until you don’t know where anything is. If you’re going to spend all of this time reorganizing your space. you don’t want to see it all fall to disarray a week later. Organization is the key to keep that from happening.

5 Ways to Take Back Your Space #home #organize #space #homeideas #lifestyle

Get rid of the things that you don’t need

As you organize and clean, you’ll come across things that you haven’t used or even thought about in years. With the exception of memorabilia and seasonal items, things that don’t get used on a regular basis don’t need to be taking up space in your home. If you’re having a hard time parting with certain items, put them in a box and put them in your garage. If you don’t go out to the garage to get those items within a month, you probably don’t need them. When the month is up, take them to be donated, or set up a garage sale to get rid of the things you no longer need. Not having these things in your home will keep you organized so things don’t get out of hand again!

Make sure your space is safe

One thing that is common for a space or even just a single room that has been neglected, is for it to obtain health hazards. Pests, mold and even just excessive amounts of dust can be dangerous to your health. Consider having pest control come and check your home, ordering a radon test kit, and scrubbing down any areas of your walls that may seem at risk to develop mold. If you find black mold, you should have a professional come and take care of it immediately, as it’s not safe for you to remove.

Don’t let it get out of hand again

Saying that you won’t let your home, or even just that one room you always store your junk in, get that messy again is a lot easier said than done. The easiest ways to make sure your home stays clean and comfortable is to make sure that you have things organized in an easy way to maintain, as well as have a system in place to clean things more often. Maybe on Fridays you wipe down all of the bathrooms every single week. Saturdays you mop the floors, and clean out the fridge. Sundays are for washing windows and wiping down baseboards. Even if you space things out every other week, to keep the workload more manageable, having set days that you clean different areas of your home will not only keep things clean, but will keep the job from getting overwhelming.

5 Ways to Take Back Your Space #home #organize #space #homeideas #lifestyle

6 Ways To Get The Most Out Of Your Workout

Nobody goes to the gym expecting mediocre results. When you have invested your time, money, and energy into working out at a gym, you want to see results in the form of a leaner, more sculpted body. And if you have been working out for a while and haven’t seen those results, it can be disheartening. It seems that everybody, from the beginner to the experienced gym shark, is always looking for more ways to get the most out of their workout. But the good news is, researchers have been looking for that very thing, and they have found a few ways to do just that. So, for everybody who is looking to make the most of their gym membership, here’s a list of a few easy ways to get a better workout.

6 Ways To Get The Most Out Of Your Workout #workout #healthy #music #rest #food #water #weights

Listen to Music

First and foremost is a tip that everybody already knows, but it’s worth restating: listening to music is an excellent way to get the most out of your workout. In addition to providing your body with energy so you work out harder than you otherwise would, listening to music actually helps your body recover faster. It increases levels of serotonin and dopamine, which have been shown to foster recovery. Of course, if you’re wearing headphones, you’ll want to know a thing or two about headphones and hearing safety, but other than that, you can jam out and get in a great workout.

Rest

Many people who are new to exercising or who are overeager to get started fail to realize the importance of resting. While it might seem counterintuitive, taking a day or two each week to rest between workouts will actually be more beneficial in the long run than working out every day. Our bodies need time to rest, so be sure to take a day or two each week to rest, and be sure to get enough sleep every night!

Eat Healthy Foods

Everybody knows that regular exercise and a healthy diet are the two factors that contribute to better physical fitness, but many people find it difficult to incorporate them both into their lives. However, it is important that you do incorporate both of them because one without the other won’t do you much good. The two habits complement each other and work together to give you great results. If you’re wanting to get a good workout in, healthy foods will give you the energy you need.

6 Ways To Get The Most Out Of Your Workout #workout #healthy #music #rest #food #water #weights

Drink Water

Closely related to eating healthy foods, drinking water deserves its own category because again, people who exercise regularly and eat healthy foods can still neglect drinking enough water. Studies have shown that many people are already dehydrated by the time they enter the gym, and the problem only gets worse as they sweat. If you’re dehydrated, your workout will feel harder, your performance will suffer, and it will take you longer to recover from your workout than if you were properly hydrated, so be sure to drink enough water before, during, and after your workout! 

6 Ways To Get The Most Out Of Your Workout #workout #healthy #music #rest #food #water #weights

Use Free Weights

The machines at the gym are a very tempting option because they do well to isolate specific muscle groups to ensure a great workout. And while they do have their benefits, it is important that you also incorporate a lot of free weights into your workout as well. The reason for that is when you’re using a machine, the machine does all of the supporting for you, which means that all of the stabilizing muscles in your body aren’t engaging in the workout. When you use free weights, however, it’s up to you to keep everything stable, so you’ll end up using more muscles, working harder, and getting better results.

6 Ways To Get The Most Out Of Your Workout #workout #healthy #music #rest #food #water #weights

Switch It Up

Adding some variation to your workout won’t just keep you from getting bored (though that is important). Studies have shown that people who perform different variations of workouts get better results than people who only stick with one or two workouts. If you’re looking for a fast, easy, and fun way to get a better workout, it would be a wise decision to switch things up every now and then. That way, you’ll work different muscles, have more fun, and see better results.

Can Traveling Change Your Outlook on Life?

Can traveling change you? Can it change the way you think, feel, listen, and go through your daily motions? The short answer is, yes. It’s entirely possible that it can. When we decide to do something out of the ordinary and risk coming out of our comfort zones, we’re also deciding to change up how we interact with the world. Traveling can be hard work, it can be frustrating, even downright disastrous. But more often than not, it can be transformative. It can act as a reminder of why we’re here, let us tap into the beauty that lives in spaces we sometimes forget exist outside of our own, and remind us to be present whenever possible.

Can Traveling Change Your Outlook on Life? #life #travel

 

More Living in the Moment

It doesn’t matter whether you’re traveling to see a far off country, or experiencing a quaint little town on your own. Traveling is a feast for your senses! It’s something different to be experienced. It’s easy to realize just how much we don’t recognize in our everyday lives when we’re traveling and entranced by something new or different. We’re quicker to stop and live in the moment rather than to move right past it. It’s easier to not dwell on those notifications on your phone when you’re out looking at new sites. Traveling helps us unplug from the devices we feel most attached to, and it teaches us to explore ourselves as much as the sites we’re seeing.

Can Traveling Change Your Outlook on Life? #life #travel

 

Challenging Your Expectations

Traveling doesn’t always go as planned, and because of this, we have a chance to see how we’d react first hand to change and the unexpected. Everyone has that one story about a delayed, or canceled flight. A horror story about losing their luggage, or getting lost in a far away city. These stories should teach us to travel wiser, and be prepared for anything, but what they often do is discourage us from travelling at all. No one wants to be stuck in an airport for 12 hours straight, but the sooner we realize that this is just another experience to broaden ourselves, and the sooner we roll with the punches, the sooner we’ll come to accept the travel challenges we might face head-on.

Learning how to stay calm in the face of major frustration is possibly one of the most important skills we can use outside of travel. Dealing with that lost luggage, or cancelled flight is no different than dealing with any annoying situation that life might throw your way. Being able to handle the hand you’re dealt is invaluable, and you’ll definitely acquire the “I can handle this” attitude the more you just get up and go.

Can Traveling Change Your Outlook on Life? #life #travel

Don’t stop yourself from enjoying your life because something might go wrong. Traveling can help you stop worrying that things can go wrong, and plans can and will change. We can’t let ourselves be overburdened by what might happen when what is happening is right in front of us.

 

Opening Yourself Up to a Life That’s Different Than Your Own

No country is absolutely the same, even traveling from city to city can allow you to encounter different cultures, belief systems, and ways of life. Ultimately traveling is a privilege, and we can use it to better ourselves by learning how to properly appreciate and experience the spaces we’re visiting. This can help us change our outlooks on everyday too. We don’t have to travel across the world to gain this understanding, but using that privilege to take a step out of your comfort zone and into a space that’s not normal to you, in a respectful way, can change the way you live your everyday life.

 

Traveling with confidence?

For most people, there is some level of anxiety when traveling. Let’s face it, if you’re traveling beyond your normal boundaries, there’s bound to be as much anxiety as there is excitement. But for those who’s anxieties are overwhelming, traveling may seem out of the question. Although it might not be as easy as buying that plane ticket to a place you’ve always wanted to see, allowing yourself to work through those anxieties will help you overcome the ones you’re experiencing at home, as well.

Can Traveling Change Your Outlook on Life? #life #travel

If you don’t feel comfortable traveling thousands of miles away just yet, make the trip close, short, and sweet. Travel with a goal in mind. Have a purpose to travel—whether it’s to see a specific site, or eat a particular food—have one or two simple plans that you know you want to accomplish before your trip is done.

 

Can It Change You?

So, can traveling really change your life, your outlook, even your mindset? Yes! If you let it, of course. Getting out of your comfort zone and seeking out new experiences can be transformative for your life. It can change the way you look at those around you, the beauty of the world in which we live in, and what we expect from ourselves. After all, traveling can give us the time we might not otherwise have to really get to know ourselves, and that’s a worthwhile pursuit.

Room Redesign on a Budget

Do you have that one room that just needs a little love? Maybe it’s a tad outdated, or maybe it just doesn’t carry the aesthetic of the rest of your home. We’d love to be able to change up, or restyle a room whenever we got the urge, but if we’re on a budget, that might not be realistic. Here’s some tips to redesign a room on a budget. Little changes can have a huge effect on the outcome of your living space.

Room Redesign on a Budget #roomideas #budget #budgetfriendly #home #redesign #paint

Evaluate Your Space

  • What is this space?
  • What do I use it for now?
  • How does it make me feel?

It’s good to figure out what this space currently means to you. If this space is technically a living room, what do you consider its use? A family den, a greeting space, a place that houses your couches? It’s important to understand what this space means to you and the others in your household before you decide what it’ll eventually become. Once you evaluate the space and have your answer to those three questions, then ask yourself: what do you want this space to be and how do you want to feel when you’re in this space?

Room Redesign on a Budget #roomideas #budget #budgetfriendly #home #redesign #paint

Easy Transformations

If you choose to redo a room, try first to transform it through budget friendly means. From reusing, or upcycling items you already own, to merely painting the space a new color. There are a million and one ways to spruce up your space.

  1. Paint! Painting a room is one of the simplest, more affordable ways to reimagine your room. Color has a transformative power. If you’ve already decided to change up what’s hanging on your walls, or rearranging furniture, you may want to think about taking a pause on putting anything back up before you have a chance to paint.

Room Redesign on a Budget #paint #redesign #room #house #budget #money

 

Use paint to bring a certain emotion, or presence to a room. Is there a color that makes you feel happy, studious, or calm? Don’t be afraid to get creative with your interiors, and your color schemes. If you’re going for a minimal look, but want to bring color into the space, try painting one wall with a strong accent color. If you want to bring an extra uniqueness to a room with concrete or wood floors, try painting your floors instead of your walls.

  1. Chalkboard Paint

If you’re looking for creative way to utilize your walls, try using chalkboard paint. It’s a fun and useful way to use a wall in a room. It’s excellent for children’s rooms, as they can doodle on a chalkboard wall as much as they’d like without ruining the wall itself. It’s also a great idea for decorating a front room, or kitchen on a budget. It’s a great idea if you like to have a “to-do”, or grocery list visible to everyone in your household.

 

Have Fun With Your Furnishings

Move it around! If it’s not in your budget to find brand new furniture for the room you’re redecorating, use some time to move your furnishings around. Sometimes, all it takes to look at a room in a new light is just the simple act of moving things about. There’s always that one piece of furniture that either suits a room or doesn’t. Find a clear space for it.

Room Redesign on a Budget #paint #redesign #room #house #budget #money

Upcycle & D.I.Y.

Before you go out and make a new purchase for your room, try and upcycle something you already own. Whether you’re giving a beloved piece of furniture a facelift, or take an upholstery class to update tired seating with new slipcovers.

Room Redesign on a Budget #paint #redesign #room #house #budget #money

Make It Livable

Only spend on what you know you’ll love for years to come. One of the most enjoyable things about getting to revamp a space is having a chance to change the way you experience the space. Whether you make bold choices, or simple ones; this is your chance to fall in love with a space you’ve maybe forgotten about, or even avoided. Redoing a room on a budget doesn’t lessen the work that can be done, but it does mean you should be willing to get creative.

Make sure you know where and why you’re spending your budget. If you plan to splurge on one or two items to pull your room together, do so carefully. There’s nothing worse than spending your budget on items that will never use, or items that will run out their welcome quickly, you can purchase decorative drapes and curtains that’ll give the room a pop. If you intend to buy instead of repurpose, make sure that you’ll love what you bring into a space many years down the road. Keep your spaces unique, but livable.

How to Know to Whom You Should Be Marketing

 

The world of marketing is more complicated today than ever before. People are busy and resistant to advertising; there are so many channels that people could use for marketing and advertising, and social media (which has quickly become the most popular and successful method of marketing) is always changing. These are only a few of the hundreds of challenges that marketers are faced with as they sit down to determine their marketing and advertising campaigns.

How to Know to Whom You Should Be Marketing #marketing #business #entrepreneur #work

However, although marketing and advertising are arguably more difficult than ever, the fundamentals have not changed. In fact, the basic rules of marketing and advertising will never change, and when you are feeling overwhelmed by the seemingly endless possibilities and confusion that marketing and advertising naturally bring, you can find your footing on basic principles that aren’t going anywhere, are easy to understand, and can be applied to every aspect of marketing and advertising.

How to Know to Whom You Should Be Marketing #marketing #business

One of those fundamentals might seem obvious, but in fact, many companies run into issues because they never stop to think about it. Many companies never stop to ask this very important question: To whom should we be marketing? If companies do ask themselves that question, they are often tempted to answer with “everybody!” Of course, every company would ideally want everybody’s business. They see it as a win-win: Our customers get our products or services, and we get their money!

But the fundamental flaw in that line of thinking is that a company’s target audience is never everybody. While it might be tempting to make your target audience as broad as possible, refining your target audience and coming up with a very clear definition of exactly who it is will help your company focus on what’s most important and therefore advertise more effectively.

So now that we’ve determined that your company’s target audience isn’t everybody, it’s time to find out who it is. And that’s what this article is here to help you do. In just a few simple steps, I’ll outline a nifty trick that you’ll be able to use to help you determine who your target audience is. Once you know that, you’ll be able to create better advertisements and reach your potential customers more effectively.

Determine Who Your Ideal Customers Are

The first step in defining your target audience is to create a detailed and specific depiction of your ideal customer. When creating your ideal customer, you’ll want to be as specific as possible. Here’s a list of questions you’ll want to ask about them.

  • How old is this person?
  • What is their income?
  • How do they spend their free time?
  • Is the person a man or a woman?
  • Where is this person from?
  • What time of day would they visit your store?
  • How did they hear about your business?

Those are only a few of the questions you should be asking, but you can probably see what’s happening here—you’re creating a very specific outline of your ideal customer. After you’ve asked yourselves those questions, you should be able to write down exactly who your ideal customer is. Here’s an example:

“Our average customer is a 50-year-old caucasian woman from San Francisco, California. She is from a middle-class family and is married with children. She has an active lifestyle and loves the outdoors.”

Determine Who Your Current Customers Are

Once you have created a depiction of exactly who your ideal customer is, you’ll want to ask the same questions, but this time about your current customers. Take a look at your data and determine your average customer’s age, income, gender, etc. and then write down exactly who your average customer is, just like you did with your ideal customer.

Compare and Contrast the Two

Once you have an accurate depiction of your ideal customer and an accurate depiction of your average customer, you’ll need to compare the two and see which aspects of them are similar and which are different. This exercise is especially helpful because it shows you the disconnect between who you want to be serving and who you are serving.

How to Know to Whom You Should Be Marketing #marketing #business

If, for example, you want to advertise to teenagers but your main customers are in their early thirties, you’ll know that something is wrong with your marketing efforts. Maybe you need to make your advertisements less formal to attract a younger audience. Maybe you need to stop advertising on Facebook and start putting more emphasis on Instagram or Twitter. This is just one example of how this method can help you determine who your target audience is and create better content for them. I hope you found this helpful!